It marks the beginning of a new academic session in private schools across Nigeria, and each year, there is a notable surge in the number of freshers enrolling. This influx has resulted in congestion within various school activities, particularly impacting essential services like food and groceries purchase from the cafeteria or shopping mall. Long queues have become the norm for purchasing tickets, selecting items, and checking out at the counter, severely affecting the overall efficiency and productivity of students' daily routines.
In response to this pressing issue, Ezer has taken the initiative to provide a digital solution that enables students to order food and groceries conveniently from anywhere they are. By leveraging the power of peer assistance, the orders are collected by fellow students who are heading to the same area or hostel, with a tip system that promotes a culture of mutual support to enhance productivity. Ezer's approach fosters a sense of community, encouraging students to collaborate and make the most of their time.
Ezer's vision for the product is comprehensive and innovative. Alongside the food and groceries ordering feature, they offer other cutting-edge solutions such as order scheduling, nutritional information for items, weekly nutritional percentages based on recent orders and an e-wallet system, all geared towards maximizing productivity among students.
Understanding the company's core values and operational model, Deji crafted an innovative and friendly visual identity one that includes a dynamic logotype that seamlessly extends into the brand’s pattern, representing the interconnectedness and cooperation fostered by Ezer's platform. The chosen color palette and iconography style is friendly, inviting students to engage with the application effortlessly. With the provided guidelines in mind, Deji successfully designed a friendly and accessible user interface for Ezer's products.
