In collaboration with the executives, we coined the company's name "Deskhq" from the furniture 'Desk,' commonly associated with roles like secretary, receptionist, or customer support. We crafted an identity that reflects the outcomes of the strategy workshop, featuring a left-facing chat bubble logomark that symbolizes Deskhq's customer-centric focus, ensuring the customers feel heard and valued in every conversation. The identity also incorporates a roundededge San-serif typeface and subtle, vibrant feminine colors, reinforcing Deskhq's fun, approachable, and less-corporate persona.
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Deskhq employs two photography themes with equal brightness and exposure. The first theme embraces a 60s aesthetic in the style of people and equipment. This theme accentuates the contributions of customer service representatives from the 60s, like Bethany's mom, and their tools to the success of renowned companies today. The 60s theme is exclusively used in advertising and marketing cases. The second theme presents contemporary individuals, “the today’s people” in a modern and corporate fashion, exclusively utilized for showcasing educators, employees, and testimonials.The overall mood of the photographs is predominantly stern, aligning with the brand's nonchalant persona.

To further enhance the caring persona, we developed brand assets such as icons and 3D elements using glass morphism and glass textures, respectively. We also created a distinct set of icons for Synthia, Deskhq's artificial intelligence assistant.

All these elements were seamlessly integrated to create cohesive social media templates, the website, web app, and advertising materials. This ensures a consistent presence and message in the minds of their target audience.